NO SURRENDER OFFICIAL MUSIC VIDEO Production: Warrior Films Director: Dameon Gayle Producer: Kim Suree Location: Orange st, Kingston, Jamaica
The official music video for No Surrender was filmed on iconic Orange St in downtown Kingston, Jamaica. Orange St was once buzzing with Jamaica’s influential record shops and recording studios, such as Prince Buster’s infamous Record Shack, driving an outpouring of reggae, ska and rocksteady from the island.
Produced by Warrior Films and directed by Dameon Gayle, the video brings to life tough ragga vocals from reggae legends Sizzla, Capleton and Fantan Mojah, singing about life on the streets of Kingston over producer Monkey Marc’s classic heavy hip hop beat and driving bass lines. Starting with Capleton chanting down Babylon, Fantan Mojah welcomes the listener to ‘the streets of the tough life’, declaring ‘To survive in the streets, them ask how we do it? We tell them, No surrender, no retreat!” Sizzla voices a war-cry for the poor and oppressed in Jamaica, as he calls on both the young and old to stand up and 'make your life better’, encouraging his Jamaican community to stay positive, work hard and find a way out of poverty and sufferation.
The music video is a vibrant showcase of the Jamaican dancehall dance scene, featuring some of the most iconic Jamaican dancers and dynamic dancehall crews from across the island.
DANCERS (IG accounts) Kimiko Versatile @kimikoversatile Colo Colo @legendary_colocolo Boysie Roses @boysieroses Koolkid @koolkid_worldstar Supreme Blazers @killerbean_versatile @blazerfrassdanceflow @frisski_blazzaz @rubidoo_blazzaz @sparta_frass_blazzaz Xqlusiv @xqlusiv_dancecrew @zidan_xqlusiv @slimjay_xqlusiv @matic_xqlusiv @sq_xqlusiv @chucky_xqlusiv @hakeem_sky_xqlusiv @astii_xqlusiv_ Kriptic Klique @7ven_kriptic @kannankripticklique @chris_kriptic Shorty, Kissy and Kaytii @shorty_dancershine @kissy_mckoy @kaytii_insanity